On the other side of the screen: How to actually shoot promotional photos

Advertising conceals flaws, and at times exaggerating the merits of the promoted product - it is an indisputable fact. And then, how to make promotional photos that look just charmingly on the pages of popular magazines, can be quite a surprise.

What is hidden behind the veneer of chic promotional photos? In their studios, photographers can embellish as still lifes and portraits, wisely using the professional tricks. They invented a lot of tricks to help you get the perfect picture. To do this, they need to be quirky and have an enviable imagination. It turns out that the models did not think to drown in the icy water of the pool, while shooting, densely swirling steam only over cooked food - a fake, and the golden rays of the sun from the window - skillfully placed lamps. That is the reality!

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