Instagram challenge YouTube, starting IGTV

Instagram is ready to compete with YouTube. That night the company announced a service that will allow users to upload videos up to one hour. Previously, the limit was minute. The new home for the long video will IGTV. The application will be available at a click of Instagram, as well as separately, and the main focus will be on the popular video on Instagram stars.

"Video is time to move on and develop," said the CEO of Instagram Kevin Systrom. "IGTV intended for viewing long video from your favorite artists."

Create a video on any platform can not only celebrities. Delayed video will come out only from small and new accounts. IGTV application will be available worldwide on iOS and Android is not today or tomorrow.

Advertising until it is in the application, but in the future, of course, it will. SISTROM explains that, since the video creators put a lot of time in IGTV video, they would like to do this work in the future the main. While Instagram does not pay anything, but considering overcome the barrier of one billion active users in the application, there is only a matter of time when IGTV catch up with YouTube.