Electric "Cadillac" wants to become a competitor to Tesla: will it succeed?
Car manufacturers in the near future are going to abandon the internal combustion engine and switch completely to electricity. Small steps in that direction and did the concern General Motors, releasing a couple of hybrid electric cars Cadillac. Unfortunately, they never sought popularity due to too high a cost. According to Reuters, the company intends to repeat its attempt to enter the electric vehicles market by releasing a fully electric model Cadillac. The manufacturer wants to become a competitor to the Tesla, but if her past mistakes will be repeated, it is unlikely that it will turn out.
Previously, the company had a great chance to become an important representative of the electric vehicles market: car Chevrolet Volt was released earlier than the Tesla Model 3, and Chevrolet Bolt - before Tesla Model 3. Apparently, General Motors was not much interested in sales, so Tesla cars have become more popular even at the higher cost. Although some success has only Chevy Bolt, but he was not able to overtake a budget model Tesla.
The company also released a hybrid electric car Cadillac ELR, which was based on the Chevrolet Volt platform. He received the improved interior and doors, but deterred buyers price, almost twice the value of the electric Chevrolet - at the time of the start of sales, it cost 76 thousand dollars mad. The company reduced the price up to 50 000, but the car still has not been sold and its production was halted in 2016. Perhaps, if the company will treat sales of cars more seriously and will take into account past mistakes, she will finally be able to compete with Tesla. It is reported that the new Cadillac will be based on a completely new platform, Battery Electric Vehicle 3 (BEV3) and will get a fully electric motor. No other details about the upcoming new product not, but the announcement may take place very soon.
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