Decide what you eat at McDonald's will artificial intelligence
Fast-food chain McDonald's announced the acquisition of Dynamic Yield Israeli company engaged in e-commerce, as well as developing technologies targeted (personalized) advertising, using artificial intelligence techniques. The transaction amount is not reported, however, as reported by TechCrunch, referring to sources close to the matter, McDonald's agreed to pay for the start-up of more than 300 million dollars. If this is true, then the fast food chains, this deal was the largest in the last 20 years.
McDonald's McDonald's plans to use the technology for a personalized offer customers using the terminal to quickly issue orders. The users of these terminals will be offered additional dishes based on the original reservation, weather, distance to other points of public catering, time of day and other factors. For example, in hot weather, the system will advise to buy an ice cream or a cold drink.
McDonald's this technology in several of his restaurants already tested in 2018. This year the company plans to expand its use throughout the United States, and the next year to run it in other markets. Technology integration is planned not only in the terminals quick release of the goods, but also in the official mobile app McDonald's. According to CrunchBase, since its founding Dynamic Yield was able to attract investments totaling $ 83, $ 3 million. In December 2018 an investment in the company will announce a venture capital fund "Sberbank" SBT Venture Fund II. However, the amount of investment bank called.
Dynamic Yield founded in 2012, its technology helps retailers choose to customers personalized promotions using artificial intelligence and information about their behavior.
The McDonald's indicated that after the transaction the company will retain its independence. It will continue its cooperation with current and future clients. On the Russian market, its clients include, for example, IKEA, Lamoda and "Platypus".
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