Tricks of the big stores

From the parking lot to the cashier supermarket full of cunning networks and treacherous traps arranged for you to spend greater than than planned and bought greater than than need.

You go to the store for milk and return to hefty briquette ice cream (it was on sale), fresh baguette (smells - stunned), a pair of cans (who knows what) and the magazine (who are all the same Jennifer found?!) ...

Here's how:

Let's start with trolley. This indispensable thing was invented in 1938 specifically to make it easier to make out of the store as much as possible all sorts of things.

The most profitable e departments, such as flowers or freshly baked pastries, most supermarkets are located in the the entrance. When you will be taken back, your truck is still yet, and the morale of the High.

Another reason to start with flowers and baking - flavor. It activates your "buying receptors" and sets to rash impulsive purchases.

Supermarkets know why you're here. And, rest assured, will hide dairy and other products necessary to you in the the far corner of the. To reach them, you have to bypass the the entire store, where you are waiting for the insidious marketing snares and traps.

You just feel that you are moving along the own selected route. In fact, your way to the coveted milk shelves in advance planned and defined by specially trained people. And the chance to deviate from the course you have virtually is not. Most shops leads their customers right. This is due to our habit of right-hand traffic. For the same reason, the goods to the right, greater chance of capture your attention, and therefore there in your trolley.

Those goods that the store wants to shake off in the first place, laid on the eye level. Cheap cereals, packaged in large bags - in the bottom of the. Healthy food - in top. But a beautiful box of expensive well-known brands are placed so that you just can not they do not notice.

Yes! There is still a level of Children's Eye. Here they deliver, such as sweet corn sticks and other yummy in which your offspring necessarily gripped and will moan while you do not give up and do not agree to to buy it.

Another trap - advertising campaign. It is when you offer something to try to sniff or smear themselves for free. Be careful! Otherwise, you do not have time to look back, how will give a lot of money for some unknown reason, and will then be tormented by remorse.

Size matters. In the crowded stores people are not so friendly, easily irritated, trying to quickly grab what they came for and leave. And the Asians to the flea market is significantly more tolerant, while the British it did not suffer. Warm colors attract. Cool - lull vigilance and contribute to strong sales. The best option - brick on the outside and cold inside the blue interior.

Hear this melody? Studies have shown that under the quiet music people slower moving and greater than is spending. All the loud and rhythmic banned - and you, God forbid, to accelerate the pace and get past the majority of the snare sound. Under the classics people tend to choose the items expensive.

The richest in the catch area is near with the cashier. It is here, in a few minutes of waiting in line, you can easily fall victim to sweets and gloss (well, it does not grab a magazine you look through mechanically removed). Even if you and your list is still passed all the marketing tricks without loss, this test may be too tough for you.

It's time to get discount card. It is, of course, allows you to save a little, but the main its purpose - firmly bind your name to this supermarket.