Coca-Cola has established in Singapore "loving" Machine
The company Coca-Cola, the world's largest producer of soft drinks, established in the National University of Singapore building automatic issuing soda to anyone who will embrace it.
The machine is mounted in the framework adopted by the concept of "Open Happiness" (in the Russian version - "Open Happiness"). On the machine, taken in the original red and white color scheme, Coca-Cola, written in capital letters "Hug Me" ( "Hold Me"). In exchange for a hug he gives out a bottle of cola.
Previously, under the concept of "Open Happiness" Coca-Cola has established a "lucky" machines in several cities around the world. So, in 2011 the "generous" machine has been placed near the Moscow State University on Vorobyovy Gory. Along with a jar or bottle with a drink machine gave out T-shirts to customers, flowers and other gifts. A similar machine, installed in January 2010 in one of the colleges in the US, gave instead of one, several bottles of Coca-Cola, as well as flowers and pizza.
Coca-Cola Company was founded in 1892. In 2010, she won third place in the ranking of most valuable brands according to Interbrand world, the value of its brand was estimated at 34, 8 billion dollars. "Open Happiness" campaign was launched in 2009.
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