Is it important color when creating a logo?

Is it important color when creating a logo?

In order to show the importance of the choice of colors in the design of logos, the Brazilian graphic designer Paula Rupolo conducted an experiment in which were swapped color schemes known companies from their competitors. The result was a number of intriguing logos: McDonald's got a green background, and Yahoo! Google borrowed from the entire spectrum of colors.

Comparing the logos of competing companies, including Coca-Cola and Pepsi, Microsoft and Apple, Facebook and Twitter, the designer has demonstrated how important the choice of colors in the design of the logo and branding.

Is it important color when creating a logo? Is it important color when creating a logo? Is it important color when creating a logo? Is it important color when creating a logo? Is it important color when creating a logo? Is it important color when creating a logo? Is it important color when creating a logo?