Star Challenge: Top 7 most controversial celebrities in advertising
What is the guarantee of the success of advertising? Someone will say in creativity, others - in frankness. But most marketers will converge on the fact that the formula "star plus outrageous" - the most effective. And here are some striking examples in support.
Perhaps the most scandalous top model in the world - a tasty morsel for the advertisers a variety of companies. After all, advertising - is its direct work, and fights, and other antics at the second place. Bright and bold Naomi appeared once naked on posters for the fragrance D & G and DolceGabbana collection.
But if the Panthers fervor pougas age is whether the status of a married woman commits - advertising with top model has become much more chaste:
- Lady Gaga
Another representative of the fair sex, so to say about this alien singer. Every its publication - is a bomb. What can you say about the appearance of the advertisement.
So, in his trademark style, Gaga advertise clothes and accessories popular American brand. But in the case of Italian fashion such shocking failed - a close friend of the singer designer Donatella Versace is still made from the "Alien" real lady.
- Britney Spears
Another brilliant singer originally from the United States, shocked all the drunken antics, the bald head, a strange child abuse. Britney but still tries to rehabilitate himself, and even in their own spirits advertising to stay innocent 16-year-old girl.
- Ksenia Sobchak
Last on the list a woman, but not the last in the number of hoopla around her name. On account of the Xenia than one ad campaign, but the most active is lit up in the trailers "Euroset".
Next Xenia took part in a public service announcement for the reading of books:
But after quite pious images Sobchak still fell, and appeared in advertising "hot pursuit" raids into her apartment:
- Nicolai Valuev
The man-rock Russian giant, man-maul began his public activity with advertising or anything else, and most of the national drink.
Later, the future politician switched to another popular organization - starred in advertising "Russian utility systems." It Russian giant kindly advised defaulters to quickly pay off the debts of housing and communal services. And it worked!
- Sergei Cords
Another brilliant representative of the Russian show business, which until recently were unimaginable even in advertising. But first, all the same, "Euroset" not afraid to still shoot Shnurova and even with sound.
Then the singer himself was involved, and even chose the "clients" to match his extraordinary person:
- Nikita Dzhigurda
Surprisingly, almost the most scandalous figure in runet - not a frequent visitor of commercials and posters. Apparently too controversial image was formed in Dzhigurda, moreover, that the star is constantly reinforces it with their antics. But that's no less shocking brand of smartphones Highscreenreshilsya do Dzhigurda face in advertising the new 8-core smartphone HighscreenThor:
Furthermore, Highscreendazhe filmed a promotional video where Dzhigurda, of course, does not mince words: