10 most expensive advertising projects in the world

10 most expensive advertising projects in the world

The big money and professionals in the field of advertising - these are the key factors to create a successful advertising campaign. It's simple, well-organized campaign, which attracted the attention of many people, could cost the company millions of dollars, the same amount it cost and safety. We offer an overview of the most expensive projects in the world of advertising.

10. "Fiat-Chrysler": 1, 97 billion dollars

10 most expensive advertising projects in the world

The Corporation "Fiat" was trying to acquire the company "Chrysler" in a few years and only in 2014 they formalized the deal and organized the holding company "Fiat Chrysler Automobiles". In 2013, "Fiat-Chrysler" has spent 1, 97 billion dollars on advertising. Most of the money spent on television advertising - $ 900 million -. This amount confirms that the company's products do not come cheap.

9. "Toyota": 2, 09 billion dollars

10 most expensive advertising projects in the world

The company "Toyota" has spent 2, 09 billion. Dollars on advertising in 2013. Portal "Business Insider" has reported that the amount of 4, 1% more than the one that has been spent in 2012. The best part, namely 959 million dollars went to television advertising.

8. "American Express": 2, 19 billion dollars

10 most expensive advertising projects in the world

The company "AmEx" known for its fashionable, memorable, expensive advertising campaigns. In 2013 she spent at 5, 7% of the money on advertising more than in 2012. The sum of 129 million. Dollars of 2, 19 billion. Dollars went to online advertising.

7. The company "L'Oreal": 2, 34 billion dollars

10 most expensive advertising projects in the world

The French company "L'Oreal" spent 2, 34 billion. Dollars on advertising in 2013, which resembles the pages of glossy magazines that the company's products, beautiful models and celebrities are expensive. Only for advertising in magazines it spent $ 872 million. Dollars.

6. The company "Verizon": 2, 44 billion dollars

10 most expensive advertising projects in the world

"Verizon", communication company, which is engaged in wireless technologies, spent 2, 44 billion dollars. Most of the money, and that the amount of 811 million. Dollars, "Verizon" has spent on television commercials in prime time.

5. The corporation "Ford": 2, 56 billion dollars

10 most expensive advertising projects in the world

In 2013, the corporation "Ford" has spent 2, 56 billion. Dollars on a story about the buyers of its newest models. A large part of the sum, 797 million. Dollars has been spent on television advertising.

4. The Corporation "Comcast": 3, 08 billion dollars

10 most expensive advertising projects in the world

Corporation "Comcast", the North American television companies and cable television, which is the largest corporation in the world in the field of television services, spent 3 dollars 08 mrad on advertising last year. 901 million. Dollars had been spent on television advertising.

3. The company "General Motors": 2, 15 billion dollars

10 most expensive advertising projects in the world

In 2013, the company "General Motors" has spent 2, 15 billion dollars on advertising, $ 185 million was spent on advertising in glossy magazines, and 176 million dollars -.. On the Internet.

2. The company "AT & T": 2, 91 billion dollars

10 most expensive advertising projects in the world

In 2013, the company "AT & T" spent 12, 3% more money on advertising than in 2012. Total has been spent 2, 91 billion. Dollars. The web company spent 245 million. Dollars.

1. Company "Procter and Gamble": 5 billion dollars

Number one in the ranking - it is an American company "Procter and Gamble", which is spent on advertising a huge amount of money - $ 5 billion by the end of 2013.. . The amount of 1, 9 billion dollars has been spent on television advertising, and 1, 1 billion dollars -. For advertising in magazines.