Brilliant advertising Civic Type R: two films in one
Honda claims that the upcoming Civic Type R will be their most hardcore car in history. It seems incredible, especially when you consider that the model is based on such a conventional and prosaic car like Civic. Honda explores this duality in advertisements, which is required for viewing!
Unfortunately, we can not build it on our website, but it is called The Other Side ( "downside") and is available here. When you see it for the first time, it's just a video about a guy who picks up his daughter from school and taking her to a costume party, a surprise in a safe environmentally friendly mode.
See ad again, "R" holding down the key on the keyboard. There's the same guy, but this time behind the wheel of a red Civic Type R. And he is not just dad, and highly skilled driver who is employed as a member of a robbery. But on which side its principles in reality? You find out in the end.
The idea is great! All frames brilliantly synchronized. Both video quality filmed: the first - sweet family history, and the second - as the movie "Drive" if only "drive" had more to escape from the police and less awkward silence Ryan Gosling.