Anti-Crisis Internet Marketing: Heading for Profit
Making a profit during the crisis depends largely on the effectiveness of advertising. How do you know which of your marketing channels gives more customers? How to optimize costs, taking into account the specifics of the project?
Answers to these and other questions will give you a new book series "Ask Ingate" "Crisis Internet Marketing: Heading for Profit".
The authors summarized the unique experience Ingate Digital Agency experts and created a practical guide to improve the effectiveness of an advertising campaign under the concept of performance-marketing.
From the book you will learn:
- how to evaluate an advertising campaign in all its stages;
- any point of growth reveals the sales funnel;
- how to improve the effectiveness of advertising on the Internet.