Flights in Dreams and in Reality
• Flights in Dreams and in Reality
Surprised - perhaps one of the most enjoyable experiences in life. It is a pity that over time we lose this great ability. And many, of course, thank you to those who have this skill continually supports.
For example, a well-known Russian traveler airline S7 Airlines deserves the title on the part of the user of surprise.
After conquering the hearts of literally did all their country of marketing the new advertising campaign "I want to go where," as the cherry on the cake guys have prepared all fans of unusual travel attraction called Imagination Machine.
futuristic setting, decorated the central zone of the shopping complex "Affimol", allows the power of imagination to control the flight. This is not a fictional advertising text - all of it is.
The unit is a stand with a model airplane and a two-meter globe, 3D-image of the earth's surface which is provided by four of the projector. With globe synchronized headset, allowing brain pulses drive the virtual plane. Imagine a place where you want to get there, concentrate on the picture - and really fly.
The mechanics is very simple: you need to select on the map the place to start the experiment, which I would like to take a trip. After that, the participant sits in a chair in front of the installation and, by focusing on the destination, manages the mission.
The headset reads the electrical impulses of the brain and transmits them to a computer via Bluetooth, which converts the levels of brain activity into commands to control the flight.
The better the participants to focus on the target, the higher the chance to bring the aircraft model to the desired point.
Each participant who successfully take a virtual flight, will receive a free ticket for travel in the selected city flights S7 Airlines and other airlines to the global airline alliance Oneworld.
It is noteworthy that for the first two hours of the event were able to become owners of a ticket seven participants in the experiment: two people won tickets to Petropavlovsk-Kamchatsky, and one - in Irkutsk, Rome, New York, Rio de Janeiro and Denpasar.
What else is remarkable - no indifferent "passenger" could not catch after virtual experiments. And it's about saying something. A low bow to the airline for such an inspirational activity. All fly!