Birthday Bikini: how French designer invented the "atomic" swimsuit model
• Birthday Bikini: how French designer invented the "atomic" swimsuit model
July 5 is considered day of birth of the bikini, because on this day in 1946, French designer Louis Rare for the first time introduced a new swimsuit model at a fashion show in Paris. The invention was so controversial at the time, the Catholic Church in Italy, Spain and Portugal has banned women from wearing "clothing demons."
Rare Louis was an engineer-car maker by training, but after he had inherited from his mother moved the company for the production of underwear, he turned into a designer. Louis Rare patented bikini, although it is believed that he did not invent, but only perfected the previously created Jacques Eymom swimsuit model named "Atom" - "indivisible". This name designer like stressed that further - nowhere. Rare but went ahead and used even less fabric for swimsuits. According to him, the idea is to create an open beach attire came to his mind when he saw the woman tuck their swimwear to better tan.
In the same year, the United States conducted the first test of a hydrogen bomb at Bikini Atoll, so the advertising slogan used a new swimsuit, built on a parallel with nuclear decay, and its predecessor Jacques Ayman: "Bikini - divided Atom!". Candid beach attire caused an explosion in the same society.
The innovation was so daring that most professional models simply refused to go in a bikini on the podium. Rare Louis had to bring to the show stripper from "Casino de Paris" Micheline Bernardini. Her catwalk in a swimsuit along the pool in Paris praise her for the whole world, and then she got a huge number of marriage proposals.
Brigitte Bardot in a bikini
Brigitte Bardot in a bikini
In spite of the success of the show, Louis Rare in 1946, the bikini has long been banned in the beaches of France, Italy, Spain and Portugal. In 1965 in Munich, one girl decided to go to the bikini area, for which she was arrested and sentenced to 6 days of community service. In the women's magazine "Modern Girl" in 1957, a new swimsuit model carried a categorical verdict: "It is hardly necessary to waste time talking about the so-called bikini since it is inconceivable that the girl, in compliance tact and decorum, allow himself to appear in a bathing suit on people. "
Marilyn Monroe in a bikini
In Italy, the first bikini demonstrated Lucia Bose in 1947 in the contest "Miss Italy", followed by the Sophia Loren appeared in the competition in a satin bikini and received the title of "Miss Elegance 1950". In 1950 a bold beach attire began to conquer the world. Supported by a new fashion stars of the silver screen: Brigitte Bardot starred in bikini in Roger Vadim's film "And God Created Woman", Marilyn Monroe - in "Niagara" in 1953, and later saw the release of "One Million Years BC" Rachel Welch the title role in which she portrayed a woman in a bikini cave from animal skins. In 1964 the magazine "Sport Illustrated" put on the cover of the photo model in a bikini, this example was followed by many fashion magazines. By the end of 1960. bikini won the beaches of Rio and Nice, and then around the world.
Rachel Welch in the movie Million * BC * 1966
Swimwear for the long history of its existence, have evolved from bulky dresses to bikinis and bikinis on the beaches today do not lose their popularity.