Japanese food labels - real works of art
• Japanese food labels - real works of art
Japan business card - is not only sake, modern electronics and sumo. In this original country, there is also a cult product packaging. Labels on the jars, boxes, and, especially, wrappers here attach great importance.
In a box of chocolates every little sweetness usually additionally wrapped in a separate "envelope" Origami elements are often used in paper wrapping. on products are very colorful pictures are interesting and original. A recently established trend to register a food package in accordance with the seasons.
The fact is that in Japan there is no time of the year, as we do, but there are seasons and six. The climate in the country-specific, not very comfortable, the weather is changeable. But during heavy rains, typhoons, snow extraordinarily beautiful nature! Names seasonal Japanese gave according to their characteristics and weather occurring at this point events.
For example, spring - is the season of cherry blossom in June - rainy period, from October to mid-December is called the season of red leaves and so on. Because Japan stretches from south to north, the change of seasons in the country is not at the same time and in different areas may vary with a shift in a couple of weeks. But the very name of the seasons still remain the same throughout the country.
In the spring, when the cherry blossoms, supermarket shelves are filled with bags of juice, boxes of chocolates and even beer cans with the image of delicate white and pink flowers.
In the late summer, when the heat is unbearable and ripe watermelons, a refreshing cola with watermelon on the label.
In the late autumn shop windows blush from maple leaves, which in Japan is called "Momiji".
In addition to seasonality, the Japanese tend to use in the design of packages and symbols prefectures. Therefore, when traveling in the country, they often buy as souvenirs products with the image of a corner of Japan.
For example, in Hokkaido (aka - the administrative unit of the same name) sold candy and other products with the image of this prefecture. The island has a very catchy shape, and they have become the hallmark of Hokkaido. His portrayal of any Japanese at once found on the label, how do we know the Italian "boot".
To bring a close souvenirs with symbols of the prefecture - in the order of things, as we have in the country, for example, to bring out the famous Tula gingerbread. Japanese apartments are regularly filled with such gifts from relatives and friends and to be honest, the owners do not always have time to eat all the numerous souvenir products before the expiration date. Sometimes as business cards prefectures on the packages used and caricatured image of local politicians, which put emphasis on their origin or some recognizable features of appearance or character. And in recent years have increasingly heard in the country talk about what a good idea it would be officially allowed to apply symbology prefectures and license plates.
At first glance, this may seem a strange quirk of Oriental people. But if you think about it, a careful and reverent attitude to changes in the weather, to the characteristics of the native nature and everything that happens in the country is very well suited to the Japanese philosophy, according to which a person is inseparably connected with nature and the place in which he lives. And, after all, buy a bottle of juice or milk package with a bright, interesting packaging is much more interesting than a bored and boring images of well-known brands!