The history of fashion paper: cardboard hats and dresses of gold foil

• The history of fashion paper: cardboard hats and dresses of gold foil

We are accustomed to the fact that there are only paper doll dresses, but in fact in the history was the period when he worked Bumprom to the needs of the fashion industry. Not only hats, bonnets, purses were made of brittle material, designers surprise the audience dresses of crepe paper, bright uniforms flight attendants of gold foil and even raincoats of highly durable synthetic paper!

The history of fashion paper: cardboard hats and dresses of gold foil The history of fashion paper: cardboard hats and dresses of gold foil

Shoes earrings made of cardboard and papier-mache

The idea of ​​creating accessories out of paper appeared in the early 1600s. Trend has emerged in the Far East and very quickly earned popularity of the then fashionable women. In the 18th century, managed to make out of cardboard hat, which resembles straw. The Metropolitan Museum (Metropolitan Museum of Art) preserved purses and hoods of the newspapers, which were made in the middle of the XIX century.

The history of fashion paper: cardboard hats and dresses of gold foil

The fan hat and dress pleated paper

In the 1890s there were ball gowns of pleated paper: skirts, sleeves, flounces and, of course, fashionable print. The image is often complemented by the elegant paper hat. How practical are these outfits can only guess, but there is no doubt the then creative designers.

The history of fashion paper: cardboard hats and dresses of gold foil

There were quite illogical claims. Particularly dense kraft paper used for the production of rainwear for the US emergency services. This invention is patented in 1917. And during the First World War, many inhabitants of German cities were paper raincoats because the textile industry is not working.

The history of fashion paper: cardboard hats and dresses of gold foil

crafting dresses have become a favorite outfit for the party in the 1950s. Using paper that can be easily and cheaply create an original costume. Most of these dresses could be seen at the celebration of Halloween. Put on the paper outfit, the main thing was to check the weather forecast and avoid the rain.

The history of fashion paper: cardboard hats and dresses of gold foil

The daily use of paper accessories has been extended in the 1920s, when men boldly chose paper collars, to avoid wasting time on the laundry. In addition, the treatment were men's hats, resembling uniforms of the First World War. Seeing the popularity of paper products, the company quickly find and began placing them advertising logos.

The history of fashion paper: cardboard hats and dresses of gold foil

Fashion paper dresses with geometric designs

In 1966, the gimmick was first tested: in the shooting model took part in a paper gown. The experiment was so successful that the idea for many years has taken root in the advertising field. One of the leading companies in the production of paper dresses became the company Mars of Asheville, for the design, she managed to bring Andy Warhol. The company launched the sale of white dresses with a set of watercolor paints so that each client can own to decorate the dress. Master class showed Warhol. Painted them dress today deposited in the collection of the Brooklyn Museum of Art.

The history of fashion paper: cardboard hats and dresses of gold foil

Uniforms stewardess: dresses of gold foil

In 1967, the exhibition of paper dresses were presented in one of the pavilions of Expo 67 in Montreal. In addition to dresses, the designers presented decoration made of papier-mache, shoes and even clothes for dogs! The spread in the 1960s, gold foil was another occasion for designers to experiment with paper clothing. The airline Air India even produced a gold uniforms for flight attendants who fly transatlantic flights New York - Paris. Of course, it was a publicity stunt, but it looked bright!

The history of fashion paper: cardboard hats and dresses of gold foil

Apparel paper for dogs

The most famous in the history of the paper dress was created by Campbell's Soup to advertise their legendary soup. Attire was a name that speaks Souper - something average between the English word "soup" and "super". The idea was inspired by the works of the same Andy Warhol.

The history of fashion paper: cardboard hats and dresses of gold foil

The dress and swimsuit made of paper

In 1970, DuPont started producing swimwear from Tyvek, durable material, which by its characteristics, in fact, was a synthetic paper. In 1908-ies continued experiments with Tyvek, from it to produce large quantities of steel mantles and cape rainwear. Such clothing was popular during outdoor concerts or events in an outdoor stadium when suddenly began unforeseen rainfall.