Most reputable brands of the world in 2017

• The most respected brands in the world in 2017

Most reputable brands of the world in 2017

The main rivals Samsung and Apple over the year strongly spoiled its reputation among consumers.

Research firm Reputation Institute published an annual ranking of the 100 companies with the best reputation - Global RepTrak 100. For the second year in a row in the first place - the Swiss company Rolex. Among the leaders of the rating, in addition to the manufacturer of luxury watches, - Lego, which rose over the year from 6th place on the 2nd, helped by including movies about toys company in whose creation participated Lego.

In assessing the reputation of the drafters of the rating assigned to each company's overall score based on seven criteria: products and services, innovation, working conditions, management, social responsibility, leadership and performance. The rating is based on information collected during the first quarter of this year from 170 000 respondents who are familiar with the company's products.

The biggest loss of reputation within the rankings this year in two key rivals in the gadget market - Apple and Samsung. iPhone Manufacturer of the year dropped by 10 positions and 10 th place was on the 20th. What is the reason for this sharp decline, Reputation Institute experts are not explained, noting that Apple in their rating falls steadily since 2011, when the company took the 2nd place.

Most reputable brands of the world in 2017

the Rolex

The total score in the ranking RepTrak: 80, 38

Most reputable brands of the world in 2017

LEGO Group

The total score in the rating RepTrak: 79, 46

Most reputable brands of the world in 2017

to

The Walt Disney Company

The total score in the rating RepTrak: 79, 19

Most reputable brands of the world in 2017

Canon

The total score in the ranking RepTrak: 78, 28

Most reputable brands of the world in 2017

the Google

The total score in the rating RepTrak: 78, 22

Most reputable brands of the world in 2017

6. Bosch

The total score in the rating RepTrak: 78, 13

Most reputable brands of the world in 2017

7. Sony

The total score in the ranking RepTrak: 77, 74

Most reputable brands of the world in 2017

8. Intel

The total score in the ranking RepTrak: 77, 74

Most reputable brands of the world in 2017

9. Rolls-Royce Aerospace

The total score in the rating RepTrak: 77, 66

Most reputable brands of the world in 2017

10. Adidas

The total score in the rating RepTrak: 77, 27

Most reputable brands of the world in 2017

11. Microsoft

The total score in the rating RepTrak: 77, 12

Most reputable brands of the world in 2017

12. BMW Group

The total score in the rating RepTrak: 76, 93

Most reputable brands of the world in 2017

13. Michelin

The total score in the ranking RepTrak: 76, 75

Most reputable brands of the world in 2017

14. Levi Strauss & Co.

The total score in the ranking RepTrak: 76, 70

15. Nike, Inc.

The total score in the ranking RepTrak: 75, 74

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