France will cease to employ overly slim models
• In France cease to employ overly slim models
France passed a law banning the use of fashion shows and promotional filming overly thin models.
Under the new rules, at an employment model will have to submit a certificate from the doctor about the state of health, including that her body mass index (ratio of weight to height) is within normal limits.
The measure is dictated by concern for the health of both the models and the rest of the citizens, especially young women, said Health Minister Marisol Touraine. According to her, unnatural and unrealistic standards of beauty are developing in many of them an inferiority complex, which in turn leads to chronic malnutrition.
For non-observance of the law employers face fines up to 75 thousand euros or imprisonment for up to six months.
The new rules will come into force on 1 October.
Photographs of models, modified with the help of Photoshop, will have to bear the CE mark: "retouched picture". Similar rules in recent years have been taken in Italy, Spain and Israel.